Advertising and Marketing Management Courses - Oxbridge Academy

ADVERTISING AND MARKETING MANAGEMENT COURSES

Would you like to:

  • Learn how to create effective marketing strategies?
  • Learn how to promote a brand effectively to its target audience?
  • Learn how to conduct market research?
  • Learn how to communicate with your target audience?

ADVERTISING & MARKETING MANAGEMENT COURSES

Would you like to:

  • Learn how to create effective marketing strategies?
  • Learn how to promote a brand effectively to its target audience?
  • Learn how to conduct market research?
  • Learn how to communicate with your target audience?

Advertising and Marketing Management Courses at Oxbridge Academy

 

At Oxbridge Academy, you can choose from a variety of courses that have been developed to give you the knowledge and skills you need to work in the field of advertising and marketing management.

Short Learning Programmes

These non-credit bearing skills courses are designed to introduce you to the field of advertising and marketing management, and to equip you with fundamental knowledge and skills in this field, without requiring you to write any exams.

National Qualifications (N4 – N6)

The N4 – N6 courses are registered on the National Qualifications Framework (NQF). These courses lead to formal qualifications, and are designed to prepare you for a career in Advertising and Marketing Management.

 

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Find out what other advertising and marketing management students have to say:

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The service is very good, from inquiries about the school, the books, the courses available, to registration. I also really enjoy the fact that I am always updated about everything… I am very pleased with everything. Thank you and keep it up.

– Tsepo Tsomo

Why study advertising and marketing management at Oxbridge Academy?

  • You can complete your course from the comfort of your own home.
  • You can ask a tutor for help if you get stuck with your course work.
  • You will gain valuable skills in advertising and marketing management.
  • You will be able to choose whether you want to pay your course fees upfront or in monthly instalments.

What does advertising and marketing management involve?

Advertising and marketing management combines business skills with creativity to generate interest in products and services, as well as to develop brand images.

The activities involved in advertising and marketing management depend on a variety of factors, including the size of the company, the industry in which the company operates, and the nature of the products and services being marketed. Some of the most common activities include:

  • Carrying out market research to identify target markets.
  • Segmenting target markets to deliver customised marketing messages.
  • Planning advertising and marketing campaigns in line with the overall company strategy.
  • Monitoring trends in the industry.
  • Building brand images.
  • Supervising advertising and marketing staff members, and/or liaising with other parties involved in advertising and marketing campaigns.
  • Reporting on research findings and outcomes of campaigns.

Modern advertising and marketing practices involve making use of websites, search engine marketing, social media marketing, and mobile apps in addition to traditional print media, radio and television marketing. As an advertising and marketing manager, you therefore need to keep up with the new developments and trends in relation to each of these platforms.

What skills do you need to succeed in advertising and marketing management?

Advertising and marketing management is a diverse field that requires people to fill various roles. The skills you need to succeed will therefore depend on your specific role within an advertising or marketing team.

If your focus is on market research and market segmentation, for example, you will need strong numerical skills, and if your focus is on creating advertisements, you will need artistic skills and an eye for detail.

The following skills, however, will help you to succeed in any advertising and marketing management position:

  • Communication skills
  • Leadership skills
  • Strategic planning skills
  • Time management skills
  • Creativity

It will also help if you have a basic understanding of what motivates people to take specific actions, such as buying a specific product or service.

Career opportunities in advertising and marketing management

As a constantly-evolving field, advertising and marketing management is an exciting field to work in. It presents you with a broad range of career opportunities in areas such as market research and analysis, brand management, digital marketing management, advertising account management, and media strategy management.

Before you can take up a management role, you will need to gain relevant experience, usually by starting out as a junior employee in a marketing agency or department.

Generally speaking, a career in advertising and marketing management will suit you if you are creative, friendly, inquisitive, able to see the bigger picture, and willing to take calculated risks.

Ready to start studying towards your career in advertising and marketing management?

 

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Glossary:

Market segmentation: The process of dividing a single target market into smaller segments based on their similar needs, interests, priorities, or other characteristics – so that one reach these segments more effectively through tailored marketing messages.

Target market:The group of people most likely to be interested in your goods or services.